Angel Brand x Fifty Tales: 80 Years of Flavour, Reimagined

Chef Aaron Khor’s signature “Messed Up” Mala Beef Noodles — the centrepiece dish of the Angel Brand x Fifty Tales 80th anniversary collaboration. (Image: BusinessToday Malaysia, Sep 2025 — replace with official campaign photography)

Angel Brand, founded in 1945 and best known for its naturally brewed soy sauces and condiments, is celebrating 80 years of flavour. To mark the anniversary, the brand partnered with Chef Aaron Khor of Fifty Tales — a restaurant recognised for reimagining Malaysian-Chinese traditions with a modern edge.

“For 80 years, ANGEL has been used in everyday meals from generation to generation. This milestone is worth celebrating, and it feels like paying tribute to a quiet legacy that has shaped so many Malaysian meals over the decades. To be part of that is exciting, especially when we can reintroduce these flavours to a younger audience in new and unexpected ways.” — Chef Aaron Khor, Fifty Tales

The collaboration produced a signature dish named “Messed Up” — a Mala Beef Noodle creation built around Angel Brand’s Mala Seasoning Sauce. The dish, once shelved at the restaurant for being too unconventional, was brought back for this partnership. Chef Aaron paired Angel Brand’s Mala Seasoning with cashew nut butter, describing the combination as a natural fit: “Mala seasoning has very bright, floral notes. What pairs well with that is something rich, so we combined it with cashew nut butter.”

What began as a one-month special quickly earned a permanent place on the Fifty Tales menu, driven by strong reception from diners. As both parties confirmed, plans for future collaborations are underway.

“Both local brands coming together to come up with something new is important. It’s about giving value to the local scene and showing the world what we see in our food culture.” — Chef Aaron Khor

Source: BusinessToday Malaysia, 3 September 2025 — “Messed Up & Made to Stay: ANGEL x Fifty Tales’ Flavor Collaboration” by Carrine Yem

Agency note: Use official Angel Brand x Fifty Tales campaign photography and any additional press imagery from the BusinessToday feature. Full article at businesstoday.com.my. Link to @angelbrand1945 and fiftytales.com.

Angel Brand x Fifty Tales: 80 Years of Flavour, Reimagined

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