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Angel Brand & Woh Hup Roadshow 2018 at Wet Market and Office Blocks
June to September 2018, the Angel Brand and Woh Hup teams held roadshows at various wet markets in KL, Seremban, Ipoh, Seberang Perai/Bukit Mertajam, Johor Bahru and selected office blocks in Klang Valley. The purpose of the roadshows was to bring the Angel Brand and Woh Hup closer to consumers through product sampling and sales. Prior to the event, event flyers were distributed at the wet markets. The roadshows were also promoted on local community Facebook pages.
The full range of Angel Brand and Woh Hup products were displayed and promoted during the roadshows. Promoters also organized Spin & Win activities to encourage consumers to spend more, as well as handed out 150ml of light soy sauce to the first 50 respondents and RM1 vouchers to early bird customers. The Thai Sweet Chilli and Sriracha sauces proved to be popular among Malay office workers, and many consumers enjoyed the Woh Hup Concentrated Stock Scallop in hot porridge, which led to further sales.
