5.20 Giveaway Contest And Influencer Campaign
In line with Chinese Valentine’s Day on 20 May 2021, Angel brand held a giveaway contest in May and invited fans to post pictures of homecooked dishes using Angel products, with the hashtag #AngelOnePotWonder. The brand also sent Angel Cooking Kits to cooking-inclined KOLs and celebrities as a goodwill and publicity gesture, encouraging consumers to share their love for family and friends through whipping up hearty dishes.
