In celebration of Lunar New Year, Bidor Kwong Heng’s flagship brand Angel brand held #AngelFlavourfulPocket, a festive campaign inspired by the time-honoured practice of gifting red packets from elders to juniors – which symbolises abundant care and blessings within the family.
Festive Chinese New Year recipes, online gift with purchase promotions along with social media giveaways were some of the activities held in conjunction with #AngelFlavourfulPocket.
